ABES Engineering College
Nestled in the vibrant city of Ghaziabad, India, ABES Engineering College emerges as a preeminent beacon of educational excellence. Renowned for its unwavering commitment to delivering superior engineering education, ABES offers an expansive range of undergraduate and postgraduate programs meticulously crafted in engineering and technology domains. With a steadfast focus on fostering innovation, driving pioneering research endeavors, and orchestrating curriculum aligned seamlessly with industry requisites, ABES stands at the forefront of cultivating a cadre of adept professionals poised to lead the charge into the future landscape of engineering.
50+ DIGITAL EXPERTS
10+ YEAR TRACK RECORD
20+ REVIEWS
IN-HOUSE TECHNOLOGY
Client Needs:
Recognizing the significance of bolstering their online presence to engage a broader spectrum of prospective students and stakeholders, ABES Engineering College embarked on a journey to amplify their visibility across search engines, notably Google. Their aim was to draw in more qualified leads and elevate the performance of their website. Moreover, grappling with website-related challenges, they endeavored to overcome hindrances impeding their effective ranking on search engine results pages (SERPs).
Solution Provided by Grow By Search
Grow by Search, a leading digital marketing agency specializing in Search Engine Optimization (SEO), partnered with ABES Engineering College to address their online visibility and website performance issues.
Keyword Research and Optimization: Leveraging advanced keyword research tools and industry expertise, Grow by Search identified relevant keywords and optimized the website’s content to enhance its visibility for target search queries.
Technical SEO Optimization: Grow by Search implemented technical SEO best practices to improve website speed, enhance crawlability, and ensure compatibility with search engine algorithms. This included optimizing site structure, Meta tags, headings, and internal linking.
Content Strategy Development: Grow by Search developed a content strategy tailored to ABES Engineering College’s target audience, creating engaging and informative content that resonated with prospective students and showcased the institution’s unique value proposition.
Results:
Through the collaborative efforts of ABES Engineering College and Grow by Search, the institution witnessed significant improvements in its online visibility and website performance:
Increased Organic Traffic: ABES Engineering College experienced a substantial increase in organic traffic, with more qualified leads discovering the institution through search engine queries.
Improved Search Engine Rankings: By optimizing for relevant keywords and implementing technical SEO enhancements, ABES Engineering College achieved higher rankings on SERPs, resulting in greater visibility and exposure to prospective students.
Enhanced User Experience: The implementation of technical SEO improvements led to a faster and more seamless website experience for users, resulting in lower bounce rates and higher engagement metrics.
Accelerated Google Indexing: With streamlined website architecture and optimized content, ABES Engineering College’s website was indexed more quickly by Google, ensuring timely visibility in search results.
Conclusion
Through a targeted SEO strategy implemented by Grow by Search, ABES Engineering College was able to enhance its online visibility, attract more qualified leads, and improve its website’s performance. By addressing technical issues and optimizing content for search engines, ABES Engineering College positioned itself for long-term success in the competitive landscape of higher education.
