Effortless Programmatic Advertising Solutions
Looking for effective paid ad results without the burden of manual monitoring and optimization? Explore Grow By Search programmatic advertising services. They deliver impactful results, increasing ad viewability rates by up to 70%.
50+ DIGITAL EXPERTS
10+ YEAR TRACK RECORD
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IN-HOUSE TECHNOLOGY
What are the components of our programmatic advertising services?
Seeking a stress-free online ad management solution? Turn to Grow By Search’s programmatic advertising services. Our offerings encompass:
Campaign development and strategy
Custom ad targeting
Creation of ad creative
Google Analytics integration and goal tracking
Remarketing strategy and implementation
Strategic ad testing
And more!
Campaign development and strategy
Through our tailored SEO reporting services, we furnish your team with detailed traffic and revenue breakdowns across various marketing channels. These monthly reports offer enhanced insights into the performance of individual marketing channels, encompassing organic search engine traffic, PPC, and social media. We provide comprehensive ROI data, including cost-per-lead (CPL) and goal/conversion metrics, empowering you with valuable analytics to optimize your strategies effectively.
Custom ad targeting
In our pursuit of connecting you with your perfect audience, our ad services offer a plethora of targeting options, such as:
– Demographics
– Geo-location
– Age
– Gender
– Interests
– Education level
– Related website interests
– Behavior
– Mobile device and carrier
– And more
Furthermore, we provide B2B targeting options including:
– Position/Title
– Industry
– Company
– Company size
– Company location
Our advanced targeting not only saves you money by excluding irrelevant audiences but also enhances the effectiveness of your campaigns by delivering personalized ad experiences tailored to your leads’ preferences and needs.
Creation of ad creative
Beyond just positioning and targeting, we excel in crafting compelling ad creatives designed to captivate and convert your desired audience. Our range of ad sizes and formats ensures optimal appeal to your target demographic, while our skilled designers specialize in creating visually stunning ads that drive clicks and engagement.
Google Analytics integration and goal tracking
We’ll actively monitor your ad performance and implement necessary optimizations to enhance your programmatic ads’ results. With our attentive oversight, you can enjoy the benefits of top-notch programmatic ads without lifting a finger.
Remarketing strategy and implementation
Our Market Leader and Trailblazer plans offer remarketing options to re-engage and convert more customers effectively. For a comprehensive overview of our programmatic advertising plans and pricing, simply click here.
Strategic ad testing
Additionally, we provide multivariate testing for landing pages and ecommerce cart/checkout processes. If you require these supplementary services, feel free to reach out to us for a custom quote.
And more!
In the video provided, our team delves into the intricacies of programmatic advertising, elucidating its concepts and illustrating how you can leverage it to propel the growth of your business.
Explore Custom Reporting Plans
LITE PLAN
$600 / month
- $100 – $5,000/month ad spend (paid to networks)
- 2,000 keywords
- Google PPC Network
- Campaign development, strategy, copywriting, testing
PRO PLAN
$975 / month
or 15% of ad spend, whichever is higher
- $5,000 – $30,000/month ad spend (paid to networks)
- 10,000 keywords
- AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
- 1 FunnelsFX landing page template (includes setup)
ENTERPRISE PLAN
12% of ad spend / month
Plus $250 / mo. platform fee
- $30,001+/monthly ad spend (paid to networks)
- 10,000 keywords
- 4 lite display ad creative sets
- 15-second CTV commercial
Your search for customized programmatic advertising services ends here
Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.
Enhanced ad control ensures targeted reach to qualified leads.
Programmatic advertising prioritizes connecting you with a precise audience, ensuring your message reaches the intended recipients at optimal moments. These finely tuned ads leverage demographics, timing, visited sites, and more to amplify your ad's impact and potential.
Precision equals savings and growth.
It's a genuine win-win scenario—you'll avoid wasting money on irrelevant audiences, while leads receive ads tailored to their specific needs and interests. Plus, the precision of programmatic advertising helps you save money and propel business growth.
Efficient ad purchasing conserves your time.
Programmatic advertising, with its automated, real-time bidding, not only saves you time but also drives superior results. Say goodbye to manual bidding with programmatic ad services and enjoy hassle-free outcomes while staying within your ad budget.
Customize pricing just for you. Beginning at ₹ 10,000 per month
Solving key challenges for businesses
Deepika Singh2023-10-10I have worked with Sangeeta. She is very professional and has great experience in SEO in almost every sector.
061 Neha2023-10-04Best Digital marketing service provider in Faridabad. They are really experienced and expert in their work.
Mohit Yadav2023-07-19GrowBySearch is a fantastic place to begin your professional life and career because they assist you in developing into a true professional. I am working here for the last 6 months, I really like the culture & environment. The company provides a lot of growth opportunities for its employees. Overall, it is a great experience working with the best SEO company in Faridabad!
Shivang Agarwal2023-06-16Excellent SEO company managed by experienced professionals.
Rahul Singh2022-12-20They are truly a one-stop shop for digital marketing.
findhealth tips2022-09-24Sangeeta and her team are wonderful and the best search engine optimisation company in Faridabad. The way she understands the problem and provide the solution is amazing.
Sandeep Bhattacharjee2022-09-18I have worked with the founder Sangeeta and her team in the past on multiple SEO projects. From my experience, I can confidently say Sangeeta is one of the top SEO professionals we have in the industry today. Her knowledge and expertise on SEO is unparalleled. I strongly recommend her agency/team for any organization looking to use SEO as a key marketing lever and achieve measurable business outcomes.
Sheenam Arora2022-09-16The best services by the best BOSS LADY!
Bhagyasri Ghosh2022-09-15The company is one of the best SEO and content marketing organisations in Delhi NCR area. We always receive our services on time. The content writers are really smart and well trained by the company owner. The new office is nice and eye catching.
Achieve a 25% higher marketing ROI with
Grow by Search Expart SEO team
- Benefit from a dedicated account manager working alongside our in-house team to develop and implement assets.
- A comprehensive platform for optimizing, measuring, and reporting SEO's ROI all in one place.
- Crafted based on your business objectives, market dynamics, and overall marketing endeavors.
- Our in-house project management software, round-the-clock help desk, and direct client phone line ensure seamless communication and support.
In-House Marketing
- One or more team members struggling to find time to optimize over 200+ ranking factors.
-
Both free and paid tools available for auditing, monitoring, and measuring rankings and
traffic. - S.M.A.R.T. goals, but challenging to attain due to constraints in resources, time, and skillsets.
- Varied, with documentation gaps resulting in project delays and wasted budget.
In-house SEO
- A dedicated account manager who will require your time to develop and implement assets.
- Utilization of a third-party toolkit for tracking SEO performance, with subscription costs transferred to you.
- A ready-to-use checklist for optimizing your site and hopefully achieving results.
- Our in-house project management software, round-the-clock help desk, and direct client phone line are at your disposal for seamless support and communication.
Programmatic ads vs. traditional pay-per-click (PPC) advertising
Programmatic advertising, in comparison to traditional paid media buying, represents a paradigm shift in the realm of digital marketing. While both approaches aim to promote products or services to a target audience, they operate on distinct principles and mechanisms.
Overview
It’s worth emphasizing that programmatic advertising falls under the umbrella of PPC (Pay-Per-Click) marketing. Nonetheless, unlike traditional PPC, programmatic advertising places greater emphasis on purchasing specific audience demographics rather than targeting particular ad spaces.
Bidding
In contrast to traditional search ads, which rely solely on a bidding model, programmatic ads leverage real-time bidding and offer the flexibility to establish a minimum price floor with select partners. Moreover, programmatic ads enable you to negotiate fixed CPM costs for direct deals, providing additional control over your advertising budget and strategy.
Ad setup and implementation
Crafting successful traditional search advertising campaigns demands meticulous attention to detail in order to achieve maximum impact with minimal investment. Inaccurate bid management and monitoring can lead to significant wastage of ad spend, potentially amounting to thousands of dollars.
Similarly, programmatic ads necessitate a keen eye for detail. However, automated bidding mechanisms and daily spend caps empower advertisers to optimize their budgets efficiently and attain optimal outcomes.
Key metrics
In traditional PPC campaigns, the emphasis is often on click-through rate (CTR), as it directly influences the quality score and subsequently affects ad costs. Generally, a higher CTR correlates with a lower cost per click.
Conversely, in programmatic advertising, a high CTR can sometimes signal fraudulent traffic. Instead, programmatic ads prioritize viewability, measuring the percentage of people who actually see your ads. This shift reflects a focus beyond mere clicks, aiming for genuine engagement and exposure to the target audience.
FAQs about programmatic advertising services
Programmatic advertising harnesses the power of artificial intelligence (AI) and real-time bidding (RTB) to automate and simplify the ad buying process.
In contrast to traditional ad buying methods, programmatic advertising prioritizes purchasing an ad audience rather than securing a specific ad placement. This emphasis on advanced targeting enables businesses to connect with more qualified leads, resulting in increased conversions and revenue.
Although programmatic advertising may appear complex at first glance, the automated process occurs within milliseconds. This efficiency not only saves time but also helps businesses optimize their advertising budgets, making it a cost-effective solution.
Programmatic ad technologies, powered by AI, revolutionize the ad buying process by automating it and swiftly delivering tailored ads:
Demand-side platforms (DSPs): These platforms facilitate the purchase of ad space through ad exchanges like Google Ad Manager, which aggregates advertising inventory from various publishers.
Supply-side platforms (SSPs): Publishers utilize SSPs to offer and oversee ad space to advertisers interested in making purchases, streamlining the process for both parties.
Data Management Platforms (DMPs): DMPs empower organizations to gather and manage user data for digital marketing and programmatic advertising purposes, enhancing targeting precision and campaign effectiveness.
With a basic grasp of programmatic ad tech, let’s delve into how programmatic ads operate:
1. A user visits a website engaged in programmatic advertising, initiating the automated ad process.
2. The site publisher promptly transmits ad space specifications to a supply-side platform (SSP).
3. The SSP scrutinizes the user’s cookies to gather extensive demographic and interest-related data, facilitating the delivery of a pertinent ad.
4. The coordinating demand-side platform (DSP) evaluates the data provided by the SSP and assigns a value to the user’s ad impression.
5. The DSP engages in real-time bidding, submitting a bid to the SSP.
6. The SSP assesses all bids and selects the winning bid. It’s important to note that the final price paid is contingent upon the auction, ensuring it never surpasses the maximum bid set by the advertiser.
7. The SSP promptly delivers the ad to the user.
Despite the complexity of this process, it unfolds seamlessly and swiftly in milliseconds, inconspicuously to the site visitor.
If navigating programmatic advertising still appears daunting, fear not. Grow By Search is poised to offer comprehensive guidance at every stage of the journey.
Now that you’ve grasped the fundamentals of programmatic advertising, let’s explore how our programmatic ad services function:
1. Your company aims to boost sales of its products or services.
2. You enlist the expertise of Grow By Search, a renowned programmatic ad services provider.
3. We craft highly tailored programmatic ads leveraging real-time data, targeting consumers based on a multitude of factors such as demographics, geography, interests, behavior, time of day, and devices they use.
4. Programmatic ads utilize automated bidding to procure digital ad inventory across various online platforms frequented by your target audience.
5. Your intended audience encounters personalized ads tailored to their specific needs and behaviors, enhancing engagement.
6. You can unwind as you witness an uptick in conversions, sales, and revenue generated by the targeted ad campaigns.
By selecting Grow By Search as your programmatic ad partner, you gain access to a streamlined advertising process, allowing you to concentrate on your core business activities while we handle the intricacies of your advertising endeavors.
Excellent! Our programmatic ad services encompass placement on a myriad of premier ad platforms, comprising:
1. Google Display Network 360: Leveraging Google’s extensive network to reach a diverse audience across various websites and apps.
2. Video Display 360: Harnessing video ads to captivate audiences and convey compelling messages across digital platforms.
3. Dataxu: Utilizing advanced data insights to optimize ad targeting and maximize campaign effectiveness.
4. StackAdapt: Employing innovative technology to deliver personalized ads and drive engagement.
5. Adswizz: Tapping into audio advertising solutions to reach audiences through streaming platforms and podcasts.
6. Zeta: Leveraging data-driven marketing strategies to connect with the right audience segments and drive conversions.
7. Shopify: Integrating with e-commerce platforms to seamlessly promote products and boost sales.
8. Pandora: Leveraging audio advertising on one of the largest music streaming platforms to engage listeners effectively.
9. Amazon Display: Capitalizing on Amazon’s vast ecosystem to reach shoppers and drive sales.
10. Digital TV (Hulu, etc.): Utilizing digital TV advertising to target viewers consuming content across streaming platforms like Hulu and others.
And the list continues to expand! With our comprehensive programmatic ad services, you can tap into a wide array of top-tier ad platforms to effectively reach your target audience and achieve your marketing objectives.
Furthermore, we provide cutting-edge contextual brand safety technology through Peer39, offering you peace of mind that your ads are effectively driving genuine, qualified traffic to your website. This sophisticated technology serves as a safeguard against wasted inventory and ad spending, enabling you to optimize leads and conversions derived from your programmatic ad campaigns. With Peer39’s advanced capabilities, you can ensure that your brand remains protected while maximizing the impact of your advertising efforts.
